“it is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.”

we are a boutique digital media agency focusing on companies who want to be digital challengers or are at the cusp of being disrupted by digital challengers 

About the photographs on this site....

The magnificent Usman Hayat has provided almost all the images we have used on this site. At penumbra we believe in localizing global best practices of inbound marketing to make your brand relevant to a complex and singular audience. So we thought it fitting that that the pictures on the website reflect the uniqueness and breadth of the culture that surrounds us.

You can find Usman at - Please follow him on his journey of mapping the country's soul.