penumbra

β€œit is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.”

we are a boutique digital media agency focusing on companies who want to be digital challengers or are at the cusp of being disrupted by digital challengers 

We give our take on Snapchat's new changes to Campaign Aisa

""Any social media digital challenger, and that includes Snapchat, by nature has to break the Facebook hegemony to create shareholder value," expressed Habibullah Khan, the director of content at penumbra. "All Snapchat updates need to be seen in this context. While links is an important update to keep pace with Facebook and Instagram by evolving Snapchat from a walled garden to something more hybrid so advertisers feel baseline parity, we feel Snap Maps is a big deal. The visceral fun nature of Snapchat combining with Snapchat's network effects if enough users opt in, hold fascinating and immediate impact for advertisers esp around location-based marketing. We feel Facebook will not copy this feature as it is above their risk threshold."

Read more at: http://www.campaignasia.com/article/snapchat-is-growing-up/437947