penumbra

“it is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.”

we are a boutique digital media agency focusing on companies who want to be digital challengers or are at the cusp of being disrupted by digital challengers 

On succeeding as a startup....

 

Not a startup expert although I'm on my second one. But I make plenty of pitch decks for them as part of our digital marketing and strategy offering and I talk to plenty of founders. Some basic facts become clear:

  • If you have an amazing team but a crap market you'll fail
  • If you have a crap team but an amazing market you'll win
  • If you have an amazing team in an amazing market you can be wildly successful

Choose a hyper growth market for your startup no matter what field you are in or even if you are a mature business. If you are in Fertilizers choose nano technology and binding. If you are in industry choose IoT and edge computing. If you do Value Added Reselling pick their most advance technology programs to specialize in or build competency in. For IBM that is Design Thinking and Block Chain. For Microsoft its edge and cloud. For Cisco Internet of Everything and Fog Computing. Stay on the bleeding edge and bleed. You'll watch your competitors in the rear view mirror.