On succeeding as a startup....
Not a startup expert although I'm on my second one. But I make plenty of pitch decks for them as part of our digital marketing and strategy offering and I talk to plenty of founders. Some basic facts become clear:
- If you have an amazing team but a crap market you'll fail
- If you have a crap team but an amazing market you'll win
- If you have an amazing team in an amazing market you can be wildly successful
Choose a hyper growth market for your startup no matter what field you are in or even if you are a mature business. If you are in Fertilizers choose nano technology and binding. If you are in industry choose IoT and edge computing. If you do Value Added Reselling pick their most advance technology programs to specialize in or build competency in. For IBM that is Design Thinking and Block Chain. For Microsoft its edge and cloud. For Cisco Internet of Everything and Fog Computing. Stay on the bleeding edge and bleed. You'll watch your competitors in the rear view mirror.