penumbra

“it is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.”

we are a boutique digital media agency focusing on companies who want to be digital challengers or are at the cusp of being disrupted by digital challengers 

If you need your content to be found, increasingly Google is better than Facebook

 

Facebook instant articles are losing to Google AMP. "Google sent 466 million more pageviews to publishers — nearly 40 percent more — than it did in January 2017. Those pageviews came predominantly from mobile and AMP. Meanwhile, Facebook sent 200 million fewer, or 20 percent less." - Facebook could easily utilize its pricing power to give Google a run for its money but seems happy with its more lucrative ads in the newsfeed. It could also give priority to publishers when a search term is entered by users, a predominant way Google is making AMP articles work, but it chooses not to do so. If you are a publisher who wants to monetize their content it increasingly seems you should prefer Google.