Brand standards use the organizing idea and design principles to unify the look and feel across all marketing channels that touch customers. Following are brand standards deliverables penumbra regularly produces for its clients. They complement our content creation with powerful effective marketing that enables top of mind branding and helps close sales:
Verbal & Visual system
name, tagline, descriptors, domain names, headline and copy styles
logo, design elements across mediums, colour, typography, layout styles and imagery fundamentals
Digital system
website, digital newsletter, social media imagery/ headers/ skins, bid proposal templates, presentation templates, boiler plate
Through the line advertising liaising
alignment on print deliverables like business cards, letterhead, envelopes, proposal covers and all traditional through the line advertising initiatives