“it is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.”

we are a boutique digital media agency focusing on companies who want to be digital challengers or are at the cusp of being disrupted by digital challengers 


Brand standards use the organizing idea and design principles to unify the look and feel across all marketing channels that touch customers. Following are brand standards deliverables penumbra regularly produces for its clients. They complement our content creation with powerful effective marketing that enables top of mind branding and helps close sales:

Verbal & Visual system

name, tagline, descriptors, domain names, headline and copy styles

logo, design elements across mediums, colour, typography, layout styles and imagery fundamentals

Digital system

website, digital newsletter, social media imagery/ headers/ skins, bid proposal templates, presentation templates, boiler plate

Through the line advertising liaising

alignment on print deliverables like business cards, letterhead, envelopes, proposal covers and all traditional through the line advertising initiatives as well as event imagery