If you are looking to get noticed on the web by decision makers and customers we help you with a powerful digital media technique called inbound marketing. This is the single most effective method for doing business online and for building a digital presence.
Inbound marketing revolves around the concept of creating and sharing content that answers your potential audience’s basic questions and needs. It positions you in their eyes how you wish to be perceived. We create content for you that is targeted, relevant, dynamic and constantly updated yet has consistent messaging, look and feel allowing your brand to shine. We use this content to also organize your audience and build it into a community that drives the brand. This content includes your website, its blog, your social media channels & communities, e-books, white papers, marketing materials etc.
We then use powerful growth hacking techniques and tools to ensure that the content you put out there is seen by the people looking for it. This starts their engagement with you ultimately resulting in much greater brand equity and customer acquisition.
We then create and manage multiple social media channels esp. Facebook, Twitter and LinkedIn to push this content. We ensure that “publishing and analytic tools all work together like a well-oiled machine, allowing you to focus on publishing the right content in the right place at the right time.”
Inbound marketing uses advanced “lifecycle marketing” software to recognize and track your customers as they engage with you and using analytic personalizes and targets content to them until they convert into purchasing behaviour. We will give you regular analytic and updates so you can measure your digital spend ROI.
It takes a new kind of advertising agency organized in a unique way to do inbound marketing; an agency that mixes content creation, powerful analytic technology and complex growth hacking, with specific expertise in social media and community moderation....
.... penumbra is that agency and we are set up to cater to an online world.